How you look + how you speak + how you act = Your Personal Brand
Branding is so much more than just a fancy logo. Let’s dive in to what I call, “Branding 101”, where you’ll learn more about your personal brand, content strategies, photography and layout.
Three key ingredients to Branding
Walk away today knowing how to begin branding yourself!
Today, I’m introducing 3 key ingredients to BRANDING.
First, we’ll begin with CONTENT!
I think a lot of entrepreneurs are so excited to put themselves out there and showcase fancy logos and great photos, but they forget about something so important….content.
As business owners, entrepreneurs or bloggers, we need to provide our audience with great content, and here are some tips to do just that!
First, and foremost, your content should focus on training and education, NOT selling! Being pushy and salesy will drive your audience away. The KEY is to be generous with information! Create curiosity!
Here are some great content ideas for your posts, whether you’re on Facebook, Twitter, Instagram or Pinterest.
*What inspires you?
*One thing you can’t live without.
*How do you wrap up your week?
*Share a recent blog post.
*Share a time you were pushed out of your comfort zone.
*Snapshot of daily routine
*Share a fun fact about you.
*Your favorite business resource.
*Show off one of your clients.
*Show off your work space or even an alternative work space.
*Show a personal project you’re working on.
*Q & A time
*Highlight the benefits of your products/services.
Content that provides value will keep your audience coming back for more.
Second key point – let’s talk about PHOTOGRAPHY!
Don’t let this scare you. It’s not as hard as you think.
I think in today’s “social media” world, many business owners, bloggers and entrepreneurs are running their businesses on Facebook, Twitter, Instagram and maybe even Snapchat. So naturally, having great photos is vital to your business.
So let’s set up your camera phone to take high-quality pictures for your business!
Your phone has some basic functions that will now be your new best friend.
SQUARE – you are probably used to shooting in landscape or portrait, but I suggest changing your setting to square. For me, square is best because the shot is Instagram ready! The only shots that I leave in landscape or portrait are nature/foliage shots that can be cropped later to my liking. When you open your camera you can swipe to the right or left for the Square option.
GRID LINES – your phone camera has the option to have grid lines turned on. TURN THEM ON! This is for making straight images. I have an iPhone so go to Settings, scroll down to Photos & Camera, slide down to Grid and slide the option to on. This option will help you take better pictures and keep your images straight.
AUTOFOCUS & FOCUS LOCK – now I recently learned this new trick and love it! Hold your figure down for about 2-3 seconds on the screen, then you’ll see a yellow AE/AF lock banner appear. Now your subject is “locked in” and say good-bye to blurry action shot photos.
There you go! Now you’re set to take amazing pictures with your phone!
Third key point and this is the FUN part: FONTS/COLORS/LAYOUTS!
I absolutely love putting everything together in a layout and coordinate the piece with my message. So here are some questions to think about when choosing colors, fonts and layouts.
Do you want to be bold with your brand? In this case you would use big, bold fonts in bold colors with striking photos.
Do you want your brand to be more whimsical? Then you would use a script font, light colors and photos with soft colors or a white background.
Let’s talk colors for your blog. If you’re a blogger and have a website it’s important to plan and execute the colors you will use for a cohesive look.
First, determine your overall color theme… will your blog be light or dark; soft or bright; is it feminine or masculine; modern or classic; will it be neutral or colorful.
Second, choose 2-3 brand colors, 1-2 neutral colors and 1 highlight color that’s used sparingly.
Not sure where to start? Visit http://coolors.co to discover your new color palette
To put this all together, I use Canva. I find this free app/site so easy to use and Canva provides a lot of preset layouts for beginners.
Don’t be afraid to play around with design!
The most important thing to remember when implementing content, photography and design….does your brand reflect YOU?
Your brand should represent you! Think of how people think of you. How would they describe you? If you’re stumped, ask a few close friends and family members to describe you in a couple of words. Use those words to guide your brand!
READY FOR MORE?
Growing your online business and brand can be tough and overwhelming and sometimes lonely! GUESS WHAT? It doesn’t have to be!
Have you ever thought, AM I CUT OUT FOR THIS? MAYBE I’M NOT SMART ENOUGH? I’LL NEVER GET THIS!
That’s okay. I thought this too. And that’s why you need to join me in the BLOG SQUAD! In the blog squad, you will learn the right foundation to define your niche and build your brand, learn how to attract loyal fans and learn the best way to monetize with your business.
How’s that sound? Well, come on over to the BLOG SQUAD!! GET ACCESS NOW!