Top portion contains a photo of Allison Scholes, a white femaile with long dark brown hair that is down. She is wearing a dark blue long sleeve shirt and pointing up with both hands. near her hands are the words "New Episode Out Now" Center of the image is the words "Featuring Randy Herbertson" on the right and a rounded image of Randy Herbertson, a white male with long blackhair that is down black polo type shirt standing against an offwhite background. Under these are the words " EP 132 How to Distinguish Your Brand in a Sea of Competition. Podcast by Allison Scholes". The logo for the podcast Social Media for Mompreneurs is under this. This image is found in the blog post for the episode listed on it, with the blog titled "Are these mistakes stopping you from having a stand out brand"


Crafting our brand is a tough process. How do we get that stand out brand that grabs the attention of our ideal people?

Today, my guest, Randy Herbertson, is here to help you do just that, friend!

If you’ve wondered:

  • How do I craft a superior brand for myself
  • What is a brand personally anyway
  • How do I make my brand more relatable
  • What can I do to stand out online

This episode is absolutely for you!

Multicolored background composed of several rounded shapes with "How to Distinguish Your Brand in Today's World" in the center. The url for the website is at the bottom centered horizontally. This is for the episode of the podcast Social Media for Mompreneurs titled "How to Distinguish Your Brand in a Sea of Competition" which is represented by the blog post titled "Are these mistakes stopping you from having a stand out brand"



Randy is a recognized brand strategist with over 20 years of marketing and innovation experience in the client agency and media world from entrepreneurship to corporate environments. And most recently, Randy has worked in the boutique agency world owning and operating two firms, including the Visual Brand founded in 2013. He has a strong expertise in social media, digital innovation, packaging, industrial and environmental design. Grab your pen and paper and get ready for some epic brand tools to add to your brand arsenal.

We’ll learn about crafting our stand out brand, including:

  • What’s a brand personality
  • What’s the vocabulary behind your brand and why it matters
  • How a brand evolves
  • How to keep your brand creative and relatable


Connect with Randy:


Let’s dive into what you need to nail to have a STAND OUT brand and the mistakes you might be making.



Full Transcript Below!

Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!

Instagram @allisonscholes

Facebook Group:

Work with me:

Free Caption Templates:

Personal Branding Workbook:



Hang with me on Instagram

Email: [email protected]

“Stay sassy, sparkle and wear sweatpants!”

PS. Be sure to join my free online community for mompreneurs! Join here.




Please Enjoy These Hand-Picked Episodes To Continue Learning About Having A Stand Out Brand

Please follow and like us: