Strategies to start branding yourself
Are you posting great content? Are you consistent with your posts? Is there little to no engagement with your audience?
As entrepreneurs, business owners, or bloggers, you have to teach yourself how to stand out from the rest. What makes you unique? What do you offer that is different from your competitors?
Today, I’m going to share 3 strategies to help you brand yourself and/or your business.
- Content. You might have the best product or service, but if your message comes off pushy, in your face, or it’s all about you, then you will ultimately push your audience away. Your message should identify a problem your audience has, then provide a solution to the problem. The message should provide valuable information that can immediately help your audience and have them begging for more. Your content should create curiosity to keep them coming back. Remember, your message should talk about them, not you.
- Photography. Yes, photos are very important. Think about Facebook. When you’re scrolling through your newsfeed, what catches your eye? It’s always a photo. So think about that picture that caught your eye. Was it the colors? Did it use people in the photo? Using photos is a great way to brand yourself, but be consistent. Will you use a white background for photos? Will you always use people or yourself? Framed or unframed pictures. The best way to start using photos is to research people/businesses you follow or like. Take a look at their photos. What do you like about them? What is the overall theme?
- Fonts/Colors/Layout. For me, this is the fun part. I absolutely love putting everything together in a layout and coordinate the piece with my message. So here are some questions to think about when choosing colors, fonts and layouts. Do you want to be bold with your brand? In this case you would use big, bold fonts in bold colors with striking photos. Do you want your brand to be more whimsical? Then you would use a script font, light colors and photos with soft colors or a white background. To put this all together, I use Canva. I find it so easy to use and Canva provides a lot of preset layouts for beginners.
The most important thing to remember when implementing these 3 strategies….does your brand reflect YOU?
Your brand should represent you! Think of how people think of you. How would they describe you? If you’re stumped, ask a few close friends and family members to describe you in a couple of words. Use those words to guide your brand!
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