An Instagram Strategy session to help a client clarify her Instagram brand message, her 3 brand pillars and define her Instagram categories.

 

Go From Inconsistent to Confident on INSTAGRAM! Instagram Strategy Session with Diana Davidson

Are you sick of spinning your wheels on Instagram and wasting countless hours staring at your computer or phone? Are you ready to get more comfortable and confident on Instagram and truly understand your brand?

Today, I help a client go from inconsistent to totally confident on INSTAGRAM! We clarified her brand message, her 3 brand pillars, and defined her Instagram categories. She’s set up to post consistently and easily on Instagram and she now has the tools to relate to her ideal audience.

Check out my client, Diana, on Instagram @songbirdsmusic

 

An Instagram Strategy session to help a client clarify her Instagram brand message, her 3 brand pillars and define her Instagram categories.

 

Full transcription available at the bottom of this blog post

Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!

Instagram @allisonscholes

Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/

Work with me: https://bossladyinsweatpants.com/instagram-success-method/

Free Caption Templates: https://bossladyinsweatpants.com/free-captions/

Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/

 

Full transcription:

Speaker 1:

Hey ladies, here’s a peek inside a coaching session with one of my clients, Diana. She took her two passions, started a business, and now she’s ready to show up consistently on Instagram and grow a community. We clarified her brand message, her three brand pillars and defined her Instagram categories so she can post easily and relate to her ideal audience. You can check out Diana’s Instagram account at songbirds music. Let’s dive into this coaching session.

Speaker 2:

What can I do? I, all I know how to do is teach and I thought, well, I can teach and I can use music and combine those two passions into one. And so I was taking my niece to music class a occasionally, and I loved her music class. It’s actually the same program that I’m teaching now music together. And I thought, you know what? I think I can do this. And then when my daughter was born, I took her to a music class and her teacher looked like she was a thousand years old, started every class with, I don’t think I’m going to be able to get through it. My voice isn’t very good today and played the autoharp for every song, which is like a super old folksy thing. And you know what? I loved it. I was like, I couldn’t get enough of her and I couldn’t get enough of that class.

Speaker 2:

And it was my highlight every week. And I thought, Hmm, ms. Althea can do it. Ms. Diana can definitely do not a formerly trained musician, but I am a well educated, trained educator. And I think I can do this. And 12 years later here I am. That’s awesome. I love that story. So why do you think, like, why do you think music is so important because you were in the education field and you know, kids need education and teachers are just, I think, undervalued in this world. We need you guys, but why do you think you made the shift? Like, what is it about music? The importance of children? Well, music exists in every country and every culture and almost every religion. Um, it is not age specific. You can enjoy music literally before you come out of your mom’s tummy till end of life. It is, it never, ever goes away. And it’s a universal language. We don’t have to understand music to enjoy it. So if I’m listening to music from a friend who’s from another country, another culture, it’s an immediate connector. We don’t have to understand the language, but we can be grooving together without even knowing what the song is saying or where the song comes from. So yeah, it creates,

Speaker 3:

I’m writing all these key words down because we’re going to be using them in your brain. So right now we’re, we’re actually talking about your brand. So you just told me your story and you know, that passion just came out. So the next thing is your ideal audience. So you mainly work with families with young children. That is a specific period

Speaker 2:

Families with young children, really ages five and under. So I can really, yeah.

Speaker 3:

I always think it’s important when we’re on Instagram for your brand message to be crystal clear in your Instagram bio. So let’s take a look at your bio. I’m looking at it right now. And I always think it’s important too. There’s like three components to your brand message and it needs to clearly state your ideal audience. It needs to state the problem they have and then your solution. So off the top of your head, when you think of your families with young children, what do you think their main problem is? Is it introducing music in their life?

Speaker 2:

I don’t think it’s introducing music. Um, I have struggled with my I help statement because I feel like the music is almost secondary. The, I think the real thing is, um, connecting with their children and with their community. That’s really what it is. Music just happens to be the Avenue. Okay.

Speaker 3:

So I kind of started working on one for you, and I’m so glad that you said that you can choose to come from a standpoint of songbirds music as a company or yourself. So you can either sit state, I help or we help. Do you want your Instagram account to be more about you and what you provide through songbirds music? Or do you want it to be more about the company, songbirds music?

Speaker 2:

Um, I think by saying we might be nice because I do have one more than one teacher and maybe that implies community by doing a we statement. So I would say maybe we okay. Would be better.

Speaker 3:

So how do you feel about this? And of course this is ever, you know, this is fluid. I mean, I just changed my help statement, you know, from three months ago, I mean, we’re always changing, but, um, I have here, we help families with small children connect and thrive through music and movement. I love that. Now let’s talk about your brand voice. So the way you communicate or speak through it’s through photos, it’s through your captions, through your stories, through your IETV. And some people are like, Oh, I don’t know like how to talk or what to write. So I always say, well, back to your personality and I think of your top three, like positive personality traits. So how would someone describe you?

Speaker 2:

I would say, um, very patient, um, uh, nurture and shy.

Speaker 3:

Okay. So when you are going to be writing your captions, I want you to be thinking about patient nurturer and I’m a little shy because you’re going to think of your families. They might so relate to that. How did they come out of that shell? And, you know, like, I think I would be a little leery to do an online, you know, like music class. I’d be like, Oh my gosh, like just right for me, I’m a little shy. I don’t know if I should do it. So knowing that you’re a shy person and you’re doing this that can really relate and connect with your communities. So let’s jump into your three brand pillars. And people are like, Oh my God, I don’t know what my three brand pillars are. So when you look at song birds, music, what do you want to be known for?

Speaker 2:

So I was working on these actually, I would say one being the best early childhood music class available in my city. Um, I want to be known for empowering families to sing dance, play, and learn with their children and for nurturing families and creating community.

Speaker 3:

Because what we’re going to do is those three brand pillars, which you’ve worked on and they’re perfect is that’s how we’re going to build content categories around your three brand pillars. I was looking at your website, looking at your Instagram, what you are posting on Instagram right now, I’m loving. I really, really like it. I think narrowing down categories, you know, content categories, content, buckets, whatever they are. Once you have the categories we’re going to fill in on a calendar. I think once you have that initial work, you just showing up on Instagram is going to be so much easier. And if you keep this pattern going for like the next like three months, like honestly by October, November, Instagram’s going to be like on the back of your hand. It’s not even going to be, seem like work anymore.

Speaker 2:

Yeah. I thought of, of a couple, um, one of them is parent education doing a little sort of education focused tips, uh, behind the scenes, why I do what I do, uh, Bennett benefits of music, entertainment, just like some more fun, um, sort of letting go of all the education

Speaker 3:

Stuff and just, you know, something fun or silly that makes families sort of relate and laugh. Um, and then sales. Um, I also think you should add, if you are doing any special events, anytime you’re opening up a new class, you definitely want to be doing that one. I also think it’s important and everyone leaves us one off because I know it’s hard and about me, like at least once or twice a month, you need to have an about me. Or you could even introduce your, the other teachers testimonials. If you have testimonials that I saw that you put one in there, putting those in there, encouragement, encouraging your families to, you know, have music in their life, shut the social media off. How about personal insights, your own personal insights to music, because now getting real relatable with your audience you had behind the scenes, your why, and then when you said sales, we’re going to twist it to highlight a service or a claim.

Speaker 3:

So even though you are selling, but you’re not really asking for the sale, you’re just highlighting. What’s so awesome about the class that it makes the parents go, Oh my gosh, we got to get our kid in this. This has been just super helpful and clear. I think that’s the biggest thing is it’s like, you know, people say post on Instagram. Oh, that’s great. What does that mean? So just having like the real time details is super helpful for me. I always joke that, you know, they have all those like Instagram for dummies, Facebook for dummies, all those for dummies books. I always say, I need the book that comes before that. Well, and I think too, there are so many coaches out there that will say, well, just do this. And you’re going to get a bunch of followers. And I’m always like, no, that doesn’t work for everybody because you’re your own brand. We need to figure out what works for you and your ideal audience. They don’t know who you are. So that’s why I always take a step back and say, well, let’s figure out who you are, what you stand for. What’s your brand message. Who’s your ideal audience. And then we build your pillars and your content categories off of that. Awesome. Thank you so much. This is wonderful. This was so cool. And I’m gonna keep in touch with you. Hey, there’s this,

Speaker 1:

Are you trying to mimic what others are doing on Instagram? Because they appear to be successful and have all the right engagement. Have you tried to transform your Instagram newsfeed to look perfectly branded, but you still feel icky about your brand and how you show up on Instagram. I want you to imagine if you had a done for you Instagram plan, that’s aligned with your authentic self right now you have the opportunity to work with me one on one, and we’ll take your brand from feeling ma to memorable. I’ll help you clarify your Instagram objectives. We’ll fine. Tune your bio, define your three brand pillars for Instagram, and then map out a 30 day content strategy. Even give you stock photos and caption templates to compliment your brand. Wouldn’t it feel amazing to wake up every day, knowing exactly what to post and how to, to engage with your audience, no more spinning your wheels and wasting countless hours on your computer or phone with an Instagram strategy.

Speaker 1:

You can get back to the things that really matter in your business and life posted on Instagram. Doesn’t need to feel yeah, impossible or overwhelming or even time draining. The best part about my method is it can be rinsed and repeated every single month a men. I remember my very first client Farrah and her sigh of relief. At the end of our call, she had such a clarity breakthrough on her own brand and how she wanted to show up for her audience on Instagram. Her exact words were, I’m so glad I don’t have to do what everyone else is doing now. That’s just awesome. And guess what? You shouldn’t be doing what everyone else is doing. And I’m here to help you figure out exactly what you should be doing and how to show up as your authentic self. This is a no brainer book, your strategy call today. Let’s get you consistent and confident on the ground. Go to bit.ly/igmethod.

 

 

Please follow and like us: