graphic of two women (Brooke Jefferson & Allison Scholes) | how to create a simple business model



How to Create a Simple Business Model

To create a simple business model the world makes you think it has to be complicated, but it’s a lie!

Today, I’m joined by Brooke Jefferson, my friend and business coach, who is sharing her business model and how to map out quarterly plans to make more sales.

Brooke has built multiple 6-figure businesses over the last 8 years and has done business both the world’s way and God’s way. She coaches her clients from a biblical perspective which is what sets her apart in the coaching industry. Brooke believes life is way too short to stay in your comfort zone and not pursue the abundance God has for you.

In this episode you’ll discover:

  • A simple business model
  • Where to start with long-form content
  • How to map out quarterly plans
  • The roadmap to more sales

Prefer video? Watch here:

YouTube video


Connect with Brooke:




photo of a woman with a microphone | create a simple business model


Excerpt from the interview:

Podcasting is a huge part of my business model.

I feel like the world lies to the everyday business owner by telling us that business has to be complicated.

And I don’t think that’s true. In fact, I know that it’s not true and it doesn’t have to be complicated.

It’s harder to make sales and it’s harder to build a profitable business when you overcomplicate the entire thing. That’s why I’m passionate about helping entrepreneurs simplify and create a business model that makes sense to them.

When I think of a simple business model, I like to include five main pieces. The first one is long form content. The second one is a community builder. The third is a list builder. The fourth are your offers (what you’re selling.) And the fifth thing is your marketing system.

If we can focus on these five pieces of our business, we’re good to go.

To here the rest of the episode, click here:



You can get started on the business model today. Grab my free weekly project workflow for business success!


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