Today, I have a great episode because I sat down with my podcast besties and chatted about the podcast life, the opportunities that opened for our businesses, the things we didn’t expect, and our advice to you if you’re considering your own podcast.
If you’re ready to launch your podcast, grow your audience and monetize authentically, but you don’t know where to begin, I highly recommend the Podcast Pro University. (my affiliate link.) It’s the number one podcasting course for online entrepreneurs. And this is the exact course I enrolled in to launch this podcast. This course has it all, from naming your podcast, coming up with episodes and how to set up your tech to finding guests and how to monetize from the start.
For Podcasting inspiration, please check out the ladies from this episode:
Robyn Graham: The Second Phase Podcast
Shannon Baker: The More Than Capable Mompreneur
Elena Ciccotelli: The Side Gig Central Podcast
Lora Shipman: The Lora Shipman Show
Podcast notes available at the bottom of this blog post
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
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Hey everyone. Welcome back to the show. I’m here with my podcasting besties. We have Shannon Baker, Lora Shipman, Robyn Graham, and Elena Ciccotelli. The five of us have been on one heck of a podcasting journey. And we’re here today to share with you the juicy truth about the podcasting world and what it can do for you and your business.
Why did you start a podcast?
- To see what I would do with a podcast. To see what experiences would happen.
- It’s a great marketing tool.
- Expand my audience and grow my business.
- Started as a passion project that would later to a huge part of my business.
- Enjoyed having conversations and sharing expertise/knowledge to help people grow.
- Inspire others to take action.
- Overcome fear.
- Your podcast is your platform and you own it.
- Meet incredible, talented entrepreneurs.
- There’s a relationship that you can build with people through podcasting and you just never know what opportunities open. And it may not always be like a sales opportunity, but the referrals, I think that’s the biggest thing that I’ve gotten out of podcasting is the amount of referrals and just random emails that I get with people who want to be on my show.
- My email list has doubled since I launched a podcast.
What’s something you didn’t expect in the podcast world?
- The time. It’s unbelievable how much time one episode can take; the process is still time intensive.
- Planning ahead/planning afterwards; you have to keep referring people to the same content.
- The fight with perfectionism.
- Discovering your brand and voice is a marathon, not a sprint.
- Getting away from a script and getting more relaxed and relatable.
- Learning to listen and not control every aspect of the conversation.
- Giving yourself grace – the first several episodes will be bad!
- Afraid you won’t come up with enough topics.
- Lack of Podcasting analytics.
What is the best advice for starting and launching a podcast?
- Listen to a lot of podcasts so that you can get a sense of style that you like, and that fits well with your personality and your brand.
- Identify how you want to present yourself to your audience.
- Set a budget to invest time and money into podcasting.
- Invest in creating blogs with your content, from your episodes so that they are SEO ready.
- Research what you really need for equipment.
- Mark down on your calendar, your launch date!
- Don’t worry about how everybody else is doing it; do it your way.
- Lower your expectations as to what your podcast is going to do for you. It’s not going to be this rainstorm of opportunity.
- Recording consistently.
- Use your podcast as a way to serve your audience.