I help Mompreneurs grow their Instagram presence through coaching, creative copy and content.


Define a brand, gain the RIGHT followers and increase engagement in as little as 30 days!

Are you tired of posting random pictures to Instagram, hoping that someone, ANYONE, will ‘like’ or comment on them?

Is your INSTA-feed a hot mess?

Are you confused on ‘how’ to brand yourself on Instagram?

What about create a ‘pretty feed’ that doesn’t take HOURS everyday?

Do you struggle with engagement?

Hi! I’m Allison Scholes, aka, boss lady in sweatpants!

I used to feel the same way until I transformed my own Instagram branding and watched my followers and engagement EXPLODE!

The crazy part? The shifts I made were SIMPLE. I realized that everyone could do it.

That’s exactly why I felt compelled to create a roadmap for you to transform your IG account!

Check out my book: BUILD A SUPERIOR INSTAGRAM BRAND! After defining my style and my branding colors and fonts; the right tribe SHOWED UP.  Which turned up the heat on my engagement.

Everything I did to TRANSFORM my own account and RESULTS are included in the book!

Simple, easy to implement instructions. Within 30 days, your IG can be beautifully branded and ready to rock!

What if you could...

Turn your INSTA-feed around and start gaining not only more followers, but the RIGHT followers?

Here's what you'll learn in the ebook

-How to define and design your brand.

-Define your Instagram categories to attract the RIGHT tribe.

-Brainstorm hashtags that work for you!

-Implement an Instagram Story Strategy to drive more engagement and get people in your DM’s.

-BONUS: 20 lifestyle images, 10 quote graphics and 30 caption templates!

Superior Instagram Brand
"LOVE this ebook! I rarely use Instagram for my business and I now realize that needs to change! I can’t wait to implement her tips and use some of the graphics and overlays she has for FREE! Thanks Allison!"
Carisa Danielson
"I am so happy that I got my hands on this ebook, it is worth every penny. I can’t wait to use all the tips in this book and take my Instagram to the next level."
Brittany Miller
"VALUE BOMB! I am so thrilled that I downloaded Allison's eBook 30 Days To A Superior Instagram Brand. It is LOADED with practical information you can use to define your ideal client, create an Instagram Story strategy to get your DM's and engagement POPPING, PLUS she included KILLER bonuses!! The bonuses are an incredible lifesaver! I love that she gives FREE stock photos, quote cards, and captions you can use! It's a true GIFT! All of the work is DONE for you - It can't get any easier than that! You will be re-reading and implementing from this book on the regular, I guarantee it!"
Lora Shipman
Social Media Coach


In as little as 30 days you will define your brand, gain more followers and increase engagement on Instagram!

This is for you if...

This is not for you if...

Your ebook is waiting....

Implement the strategies within my ebook and watch your followers and engagement grow in as little as 30 days!

© 2019 boss lady in sweatpants

Hey boss babe! Don’t forget your freebie!

Are you ready to organize and plan your social media posts using one simple planner that saves you time?

Grab my FREE Social Media Weekly Planner!