Today’s episode is all about how I set up my week to be laser focused and make good use of my time, and a BIG piece to that is batching and repurposing content! I’m going to share with you how I plan my content, then how I repurpose it throughout my platforms! You’ll need pen and paper for this one, and maybe your coffee or wine!
I also want to remind you that the Social Brand Accelerator program is OPEN! This program is a self-paced course to help you create a crystal clear, strong Instagram Identity that gets you SEEN, and drives engagement, leads and profits. There are 3 main modules in the program beginning with Instagram mindset and narrowing your ideal audience, to clarifying your brand pillars and writing stellar Instagram captions. Plus there are a load of bonuses, including over 100 caption templates. And once you’re in, you have lifetime access to all the content and all the lessons I’ll be adding. How’s that for Instagram success!
FREE Gift: the Social Media Planning Workflow (PLEASE make a copy of the spreadsheet BEFORE you edit!)
Full transcription available at the bottom of this blog post
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/2594119307580743/
Work with me: https://ascholes.wpengine.com/instagram-success-method/
Free Caption Templates: https://ascholes.wpengine.com/free-captions/
Personal Branding Workbook: https://ascholes.wpengine.com/rock-your-personal-brand/
Full transcription:
Today’s episode is all about how I set up my week to be laser focused and make good use of my time, and a BIG piece to that is batching and repurposing content! I’m going to share with you how I plan my content, then how I repurpose it throughout my platforms! You’ll need pen and paper for this one, and maybe your coffee or wine!
I also want to remind you that the Social Brand Accelerator program is OPEN! This program is a self-paced course to help you create a crystal clear, strong Instagram Identity that gets you SEEN, and drives engagement, leads and profits. There are 3 main modules in the program beginning with Instagram mindset and narrowing your ideal audience, to clarifying your brand pillars and writing stellar Instagram captions. Plus there are a load of bonuses, including over 100 caption templates. And once you’re in, you have lifetime access to all the content and all the lessons I’ll be adding. How’s that for Instagram success!
Okay, now let’s get into the show!
Everyone consumes content differently so it’s super important to deliver your content or message in various formats. Not everyone likes to read blog posts. Not everyone likes to watch YouTube videos and not everyone likes Reels. If you want to reach your audience far and wide, your content needs to be planned out and repurposed EVERYWHERE!
First, I’m going to walk you through how I plan my content for the month and week.
- Look at the month, decide on holidays, events and national holidays for my main social media platform.
- Decide on my monthly theme or focus
- Map out my content categories for the month because I want to talk about my brand and business without sounding salesy or spammy. I use categories like benefits to my business, behind-the-scenes, my why, personal insights, podcast episodes, encouragement, tips/tutorials and more because these categories relate to my ideal audience
- Every Monday is my plan and batch day for content! (look at powerpoint for outline/notes)
- I use, what I call the Social Media Planning Workflow, which I will give to you as a gift (link in show notes). I created this spreadsheet to organize and plan my content for all my platforms. I start with my main platform, which is Instagram, and jot down more concrete ideas or message and Note the delivery – photo/info-graphic/carousel/Reel/IGTV, quote or meme
- Once I planned out Instagram for the week, I spread out that content throughout my other platforms for the week; my Facebook Page, LinkedIn, Instagram Stories, Instagram Reels…it’s the same content, but will be shared and repurposed on other platforms
- Once I have that all filled in I Batch my graphics in Canva
- Upload my photos/graphics to Planoly/Later/Tailwind and write captions (or on the fly)
- Batch any Reels/Videos (if not doing LIVE)
This might seem like a lot of work, because it is…but I’m accomplishing this all on 1 day, so I have the rest of the week to focus on other aspects to my business, like this Podcast and coaching clients!
Now let’s talk about repurposing. Like I said before, people consume their content differently, so that one piece of content (your monthly theme or focus) needs to be chopped up in bite size chunks to share with your audience.
Ideas on how to repurpose or chunk your content!
Podcast episode – blog post (Temi) or youtube video; pull out micro tips and share in your stories or as posts; take 1 or 2 tips or takeaways and repurpose as a reel. EX. My episode on Instagram Trends for 2021.
Social media post – IG story
Instagram DM’s – IG story Q & A; Blog post, social post….a few DM’s repurpose as a podcast episode
Blog post – Instagram post or email
YouTube video – IGTV or Instagram Story
Anytime I go live in my Facebook group, I record via zoom for the audio file. > podcast episode > blog post > IGTV > post
When I put out an educational/step-by-step training in my Stories, I reformat it for TikTok and IGTV. >> I save the IG Stories to my phone, mash together using InShot to make a longer video, then upload as an IGTV video.
Reels > TikTok > format the video using InShot and share as a Facebook post
Any educational posts > Infographic or carousel post
Any main points, lessons or takeaways from a blog post or podcast > quote graphic or meme
Each week, look at one main piece of juicy content >> list the ways you can repurpose it or reformat it into small bite size chunks!
Batching and repurposing your content helps you work smarter, not harder!
As always,
Stay sassy, sparkle and wear sweatpants!
