The 3 Mistakes I’ve Made with Creating Content for My Business
Are you constantly in creation mode and does it feel draining? Do you feel the pressure to create a lot of content and show up everywhere? Do you think you need to create a massive amount of content to stay top of mind?
In today’s episode, I’m sharing the 3 mistakes I’ve made with content in my business. If you resonate with any of these, please don’t be discouraged! Learn from these mistakes and take action to create less, but BETTER content.
In this episode, you’ll discover:
- The 3 mistakes I’ve made with content creation
- Actionable steps you can take to simplify the content creation process
- How to use your audience to create the right kind of content
- The impact your analytics have on your business
In addition to all of that, I’m here to help you create amazing content in less time with a Content Clarity Coaching Session. Content creation doesn’t need to drain your soul or time. There is a way to simplify your process so you can create less, but better content without spending hours and hours on your laptop!
It’s all possible with a Content Clarity Coaching Session with me, Allison!
Welcome back to another episode. I’m going to get a little vulnerable here and give you kind of an inside look at the mistakes that I’ve made in the past when it comes to creating content. Why am I digging into this today? I don’t want you making these mistakes when it comes to creating content for your business or creating content for social media.
Once I’ve gone through these mistakes, I hope that you’ll learn from them, and you won’t make these mistakes. I want you to enjoy the process of creating content for your business and social media and build your visibility.
I know that you are overwhelmed and feel that there’s so much to do. Let me tell you, I have been in your shoes. I know exactly what that feels like.
This is the first mistake that I have made in the past when it comes to creating content, and that mistake is: creating different content for different platforms.
I have a podcast, on social media and used to have a Facebook group and a while back, this is what I was doing. I was creating different content for the podcast, and then I would have different content in my Facebook group. And then I was putting different content on Instagram.
So what was I doing? Oh, I was wasting a lot of time on content creation. That included all different visual graphics, writing all sorts of different captions, and it even made engagement hard because my mind was not focused on one piece of content for the week. It was all over the place. It was draining, and I don’t know why I was doing this because I should have known better to use my long form content.
So if this sounds like you right now… You are creating different content for either your blog or your YouTube channel or podcast and then you get into your Facebook group and you are developing a theme and you have different content in there for the week or the month, and then you get on Instagram and then you’re creating different content for it…
If this sounds like you, here’s my advice because I’ve been there.
You want to focus on your long form content and then just repurpose chunks of it on your social media platforms.
That’s all you need to do! Your long form content is a podcast, video, most likely a YouTube channel, or a blog.
This is something you own. Now, if you don’t have long form content, we need to chat because you need this in your business. You need this to grow and maximize your visibility and grow in the long run because you cannot rely on social media. Visibility on social media is such short term. It does not live on.
It is not evergreen. So you need to get into your Instagram and DM me if you do not have long form content, because we need to get that clarified for you and I can certainly help you with that.
That was my first mistake: creating different content for a different platforms. You don’t want to do that because it is a time sucker, and it is not sustainable in the long run.
You’re going to find yourself just on that constant wheel of creating content, and I love creating content. I talk about it all the time but let me tell you. You don’t want to be all over the map when it comes to creating content for your business. You want to be focused on one piece and then be able to repurpose and pull chunks of it and repurpose it on your social media platforms.
The second mistake that I used to make is I used to create content that I thought my audience needed.
And I wasn’t asking them. So how many times have you created a freebie with no signups or even a paid product or service with no sales? This was me a few years ago. I think I created like an Instagram course.
It was like an Instagram engagement course. Let me tell you, I got zero sales. I know. I’m actually admitting this on the. My first course that I ever created had zero sales because I was not paying attention to what my audience actually needed or wanted. So this is something that you need to do a little digging, and I’ll tell you right now, it’s not something that happens overnight.
You are going to have to get into the rhythm. Or in the habit of asking your audience questions, what they need, what they want, and you want to start doing this on a monthly basis. The easiest way to start is to use the comment sections in your post. So if you are posting in your Facebook group or on Instagram, Look at the comments.
Are they asking questions or making statements? Are they telling you what they’re frustrated with? Use that to start creating content. You also want to get into your Instagram stories and ask them questions there. You can use the poll feature to see what your audience wants or needs. Once in a while in your emails, you may want to do this, maybe once a quarter and take a survey.
Ask them some questions about what they need in their business, what they need, or what they want, and make sure that you have something in your business that can solve their problem. You can also get into Pinterest and search common keywords and see what the top pins are coming up because that’s going to tell you what people are searching for on Pinterest.
Or you can even go to the website called Answer the Public. I know I’ve mentioned that before, but that is a great place to start. It’s answerthepublic.com. You can put in like one to two keywords for your niche. And it’ll kind of spit back a list of things that people are searching for through Google.
So you definitely want to stay in tune with your audience and be asking them questions and creating content based on their answers. You don’t want to start creating content that you think they need. I’ve been there, done it, it doesn’t work, and it’ll just drive you crazy.
Thirdly, not reviewing analytics.
I’m going to be honest with you, I was really never looking at my analytics probably a couple years ago until I started my podcast, and that really opened my eyes to really looking at my analytics to see. My downloads to kind of look at my titles, see what the content I was putting on there and see what they were loving.
And then I really got into Instagram analytics. So first and foremost, you definitely want to review your long form content, content analytics. So if you have a website, if you’re blogging, you want to connect that to Google Analytics, you can do a search on that. Uh, they walk you, you know, just Google. How to connect my website to Google Analytics.
They’ll walk you through it, but you need to kind of take a look at what pages are getting the hits or the views. Where, where are they landing, where are they leaving? Like you kind of want to see what is getting consumed on your website. And then if you have a podcast, you want to be reviewing your downloads, you want to look at what your top downloads.
Look at the titles, what is constantly getting downloaded month after month, or the highest downloads. That’s going to give you some insight to what your audience loves. And then if you have YouTube channel, you should be reviewing your views and your shares and what is in the comments. And then when it comes to social media analytics, I’m big on reviewing your Instagram analytics because that’s probably.
The number one frustration that I hear from entrepreneurs is, what kind of content should I be putting on Instagram or what kind of posts should I be doing? They just, they just don’t know what to write about or what to put out on Instagram. And my first answer to that is, well, what is your Instagram insights telling you?
So you want to get into your Instagram insights, and you want to look at the content that you’ve already shared. What post is getting the highest reach? Look at what post is getting the saves and the shares that is going to tell you what your audience likes from you, and you want to take that content and you just want to repurpose it, right?
You can reformat it or recreate it. You can take a quote and change it into like a static image. Maybe you have a carousel that done has done really well, just take that carousel. Just take the content and just repurpose it as an infographic. Or maybe you can repurpose it as a real, so use. Your analytics to help you create the right kind of content.
That way, you’re not creating so much content all the time.
Now, here’s the cool thing. If any of these scenarios resonate with you…
- You’re tired of consuming so much content and field of pressure to create and show up everywhere.
- You see so many entrepreneurs pump out amazing content in question if your content measures up.
- You’re afraid to put your content out there because it makes you vulnerable to criticism.
- Your worried people won’t value your content, and all your work was a complete waste of time.
- You pray for more ideas and an easy fix, but you don’t know where to start.
- You think you need to create a massive amount of content to get seen and grow, but the thought of it paralyzes you.
My friend, I now offer content clarity coaching sessions. I’m here to tell you, creating less but better content doesn’t mean you’re spending hours and hours on your laptop. There is a better way, and I want to teach you how to do this. Feeling disorganized and unmotivated to create content was common for me.
I know what it’s like to spend a lot of time planning and writing content that gets no engagement, and I know what it’s like to see amazing content online and compare it to mine and be left feeling defeated and worthless. I don’t want this for you. Let me help you create amazing content for your business in less time so you can spend more time with your.
So no more copying other people’s strategies with nothing to show for it or lacking the confident to show your true personality. Together, we’ll clarify your content and create an awesome marketing strategy. I’ve made these sessions super affordable, which makes it a no brainer. Book your content clarity session today with me, and let’s get back to having more fun in our business.
And yeah, let’s get better at creating less. But better content, right? We want to attract people to us without spending a million hours creating content. I am here to show you exactly how to do that. I’ll see you next time.