Use A Pre-launch Content Strategy To Launch With Less Stress -

Does hearing the words “launch strategy” make you want to curl up in a ball with exhaustion just thinking about all the organizing, prep, emails, social media posts and stress? The good news is launching can be different. And that all starts with a good pre-launch content strategy.

My friend and strategic copywriter Brenna McGowan is here today to show us how to ease the stress of launching with this type of content strategy. She’s been on several times before and she always brings the golden nuggets to make our copy easier to do. Today she shares:

What is a pre-launch content strategy
How a pre-launch strategy is different from a waitlist (Hint: it generally works better!)
Why you need a prelaunch strategy

Love Video? Watch Brenna and I as we chat about pre-launch strategy.

I just know that you’ll not just love Brenna, you’ll love all the stress that this pre-launch method will remove from your next launch! She’s not just a strategic copywriter, she’s a marketing consultant and launch expert.

You’ll get her expertise on launching as she shares:

How much content you need during pre-launch
What are the four main components your pre-launch content should hit
What are the three beliefs your person needs to have in order to become a paying customer
How you can sell with less scarcity and urgency tactics

I also know you’re gong to want to stay connected with Brenna and get her pre-launch cheat sheet! You can do just that at:

Website
Email
Instagram
Facebook Group: The Copy And Content Convo With Brenna McGowan
Freebie: Pre-launch Cheat Sheet

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Ready to listen to all the pre-launch goodies Brenna shares in this episode? Get your favorite beverage and something to jot down all the ah-ha moments the hit play!